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The Importance of Having a Website

Jenny Anderson
September 2, 2021 ● 
  • Resources

It’s more important than ever for businesses to have a website. Your business website can help your business grow even if you deliver products and services in person. Here are 4 reasons you need to have a website for your business:

1. Customers are looking for solutions online

When you have a question or want to find something, what do you do? You Google it! With so many people using smartphones and computers all day, it’s natural for customers to search online for products or services that solve their problems. Your business website is like a digital business card that can show up in search engines like Google and be shared through social media, email, and even text message marketing.

2. You have more control over your own website

Many small businesses have social media accounts, which is great for reaching customers. But you don’t have any control over these social media platforms. A social media company could change the rules overnight and require you to pay to post content or contact customers. When you have your own business website, you have more control over what your site looks like and how it works.

3. A website helps you look more professional

Having your own business website often looks more professional than just having social media accounts for your business. It shows customers that you take your business seriously enough to build a website for it, which encourages them to take your business seriously too.

4. Your website can work even when you’re taking a break

The Internet never sleeps, and your business website can sell products or schedule appointments even on nights and weekends. With online tools like Shopify and Calendly, customers can purchase your products and book services at their convenience without waiting for you to answer the phone or email.

Those are 4 reasons that once you have the basic elements of your business plan finalized, your next step should be to build a business website. In the age of the Internet, it’s more important than ever for you to make sure your business has an online presence.


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