Arturo Arias is an entrepreneur and baker extraordinaire. With a mega-watt smile and a knack for creating delicious desserts, he’s on a mission to “bake the world a better place” with his business, Arturo’s Famous Bakery.
Arturo grew up baking alongside his mom in their Fresno, California home. Not only was it a fun way to spend time together, but it also was a way to learn more about his family as his mom shared recipes that had been passed down with him. He loved all the delicious desserts they whipped up together, but his absolute favorite? Heart-shaped shortbread cookies dipped in chocolate!
As he got older, he realized that his skillset in the kitchen could be turned into a source of income, and his business idea was born. True to his natural disposition, he knew he wanted his business to be known for its tasty treats as well as bringing joy to his customers. Of course, nothing can brighten a person’s day quite like a delicious dessert can!
People like my cookies because I make them with love, they are delicious and the price is right!
With encouragement from his mom and job coach, he connected with Celebrate EDU and went through our Spark 101 and Start a Business courses. He worked hard to develop his business and identified a price point that was both profitable for him and fair for customers.
His ultimate dream is to share all the family recipes he loves with the world, but for now, he is focusing on his favorite, the shortbread cookies. “I want people to enjoy my famous cookies and I want to make them happy,” he shared,
In the spring of 2022, Arturo applied for and received a Celebrate EDU Microgrant. He used his funds to acquire a Cottage Food Bill license, baking supplies, and marketing materials to expand his business!
Arturo’s business is already a hit in his local community and continues to grow, he recently reported over $2,500 in sales! Go Arturo!